How brands in the consumer goods industry strive in hostile environments.

Why bullshitting ourselves and the others don’t work anymore?

On a Monday evening last September, I returned home to a quiet and lonely place. Early morning, my youngest son had left to start his studies in a small city 500 km away from Nuremberg. Three years earlier, my eldest son had moved out for the same reason. Going through the deserted rooms that evening, I had mixed feelings of…